|
home > Process > media > Broadcast
 |
The tactics your organization uses to disperse your message must match the media relied upon by your targets. The medium outlined on this page is among many options. COCO+CO. does not disproportionately favor any one medium, but instead delivers skills in all media to ensure you reach your audiences. See Strategy. |
 |
Over-the-air radio and television, Internet radio and cable television are among the options for relaying your messages. These media are best at reaching consumers. However, business-to-business advertising may be appropriate if targeted to specialized business programs on cable television or business-formatted radio stations.
Your over-the-air content may also be leveraged as content on your website, blog, social media destinations, etc. COCO+CO. maintains two fully equipped audio and video studios, enabling fast and cost-effective reuse of your multimedia.
|
