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The tactics your organization uses to disperse your message must match the media relied upon by your targets. The discipline outlined on this page is among many options. COCO+CO. does not disproportionately favor any one discipline, but instead delivers skills in all media to ensure you reach your audiences. See Strategy.

Advertising — whether in print, on radio and television or as a banner on the Web — is one of the many options for conveying your message. This communications discipline may also involve direct mail, marketing collaterals, packaging, exhibit and point-of-purchase displays and more. Before deciding what to say, it is more important to determine if this is an effective way to reach your targets (see Strategy). Usually, however, advertising will play some role in your integrated marketing efforts.

Since COCO+CO. believes it is a conflict of interest to accept the standard advertising agency commission, client partners typically receive 15% off monthly invoices from commissionable print, cable and broadcast media.

COCO+CO.’s advertising services include:

• Branding, brand transitioning and message development
• Concept, design and production
• Media planning and buying
• Procurement (mailing lists, photography, illustration, music, video footage, printing, etc.)
• Multimedia development (print, broadcast, CD, audio and video)
• Cooperative advertising assistance (where others pay for your marketing)
• Direct mail
• Newsletters
• Exhibit displays
• Distribution
• Outdoor