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The tactics your organization uses to disperse your message must match the media relied upon by your targets. The discipline outlined on this page is among many options. COCO+CO. does not disproportionately favor any one discipline, but instead delivers skills in all media to ensure you reach your audiences. See Strategy.

Public, media and community relations are important and cost-effective components of any integrated marketing effort. Yet, the majority of corporate press releases are trashed by the media because they fail to follow certain journalism conventions.

These conventions include ordering of information, abbreviations, capitalization, use of appropriate news “hooks” and more. COCO+CO.’s public relations efforts are directed by former journalists with real-world experience as editors and reporters, extensive training and insider newsroom contacts.

Moreover, postal and e-mail addresses and names of media contacts become stale very quickly. COCO+CO. maintains a media center of more than 250,000 key contacts — searchable by beat, geography and other key criteria.

Your company generates more news than you might think and COCO+CO. offers an impressive 95% placement track record on average. New hires, donations made, honors received, conferences attended, new product launches and other news all have a place in the media, on blogs, on your Web site and in company newsletters, etc.

You may also head off bad publicity by proactively reaching out with careful campaigns aimed at the media, neighbors, regulators, employees and other constituents. COCO+CO. maintains two fully equipped audio and video studios on site to quickly disseminate breaking news in formats preferred by the media.

Tim Coco, President and CEO of COCO+CO., speaks to local and national news outlets on behalf of clients.

Services include:

• Message development
• Proactive media relations
• Responses to media inquiries
• Research
• Crisis communications
• Issues management
• Reputation management
• Specialized “I-Site” program for siting issues
• Internal communications
• Trade show/conference planning
• Media lists and segmentation
• Distribution
• "Red Phone" 24-hour media hotline

COCO+CO. Red Phone Participating client partners receive responses to media inquiries 24-hours-a-day. In addition, press releases are marked with the “Red Phone” insignia and a toll-free number appears on COCO+CO.’s newswire.